Fama surprises at the Hábitat Valencia 2024 Fair with its Javier Mariscal's new collection

The Hábitat Valencia 2024 Fair has finished with a great success, consolidating itself as one of the most outstanding events in the furniture sector, registering an increase of more than 10% in the number of visitors compared to the previous edition. The Fama stand was undoubtedly one of the most visited areas, attracting both retailers and final customers, all eager to discover the Fama’s new products presented at this special event.

One of the main attractions was the new fabrics collection with exclusive designs by Javier Mariscal. This collection, made up of six original designs, brought a touch of freshness and creativity to the sofas and armchairs on the stand’s display, fusing art and comfort in unique pieces that left no one indifferent.

Among Fama's most outstanding novelties, it is worth mentioning:

- Oasis, a new modular programme that shines for its straight-lined design, accompanied by elegant curves in the backrest. This multidimensional sofa has won praise for its extraordinary comfort and modern aesthetics.

- Bopy & Rudy, two new sofa-beds. Bopy, with a rounded and cute design, and Rudy, with a sober and bigger style, offer excellent value for money. In addition, both models will be available with an Express delivery service, making the comfort and functionality that characterises Fama even more accessible.

- Nora & Natalie, a basic and versatile modular, designed to suit a wide variety of homes. While Nora comes with pillows in the backrest, Natalie offers a flip-up backrest, providing options for different tastes and needs.

- Berlin, which is the restyling of the iconic fama’s model Loto, combines a flip-up headrest with improvements in both aesthetics and comfort, demonstrating Fama's ongoing evolution in functionality, comfort and style.

In addition to these novelties, Fama stand was also the main stage for the presentation of Moonap, a new brand of sofas that eliminates the superfluous and optimises production processes, offering a high-quality product at a very competitive price.

Another great protagonist of the fair was the innovative Paradis motorised pull-out sofa, which captivated all the attendees. Available in two- or three-seater versions, and even as a single armchair with a pull-out seat, Paradis continues surprising with its functionality and design, and was one of the main attractions on the Fama stand.

Fama also left its touch in the central aisles of the fair, where it installed a striking upholstered bench in the shape of an ‘S’, decorated with one of Mariscal's new black and white prints. This space, surrounded by tables with the prints from Mariscal’s collection, provided a pleasant seating area that became one of the busiest and most dynamic points of the fair.

In short, the Hábitat Valencia 2024 fair was the perfect showcase for the presentation of the new Fama collection, which was very well received by both customers and the private visitors.