Fama in ARCO's Guest Lounge

As in recent years, Fama is present in ARCO's Guest Lounge. Different companies from the Spanish Leading Brands Forum collaborate with an architecture studio to give shape to this space within the fair. In this 2025 edition, Mesura studio has been commissioned to design ARCO's Guest Lounge, based on the theme of ‘Wametisé: ideas for an amazofuturism’. Their proposal interprets the symbolic elements of the Amazon jungle to build a creative and balanced narrative, combining the philosophy and theme of the fair with the function of serving as a space for rest, meeting and gastronomic area in ARCO Madrid.

The Fama design team has created an armchair in collaboration with Mesura studio, seeking to translate the concept of the designed space into a functional product that explores the contrast between the curve and the straight. The result is a simple piece that stands out for its ability to find harmony in space.