Birmingham January Furniture Show finishes.

A new edition of the Birmingham furniture fair, ‘January Furniture Show’, has concluded with a very positive balance for Fama. During four intense days, customers from the United Kingdom and Ireland had the opportunity to see first-hand the novelties launched recently, both in model design and fabric collections. The fair was held from 19 to 22 January across the various halls of the NEC Birmingham.

 The British and Irish market is characterised by a sofa aesthetic with neutral colour tones and classic lines, while Fama's pieces stand out for their colour and design. After almost 30 years of presence in these countries, Fama continues to offer a different proposal that fits with the taste of users.

 In this edition of the January Furniture Show, Fama was the only Spanish company exhibiting at the fair. Among the most outstanding products on the stand, the space “Fama Dreams”, dedicated to sofa beds attracted great interest, thanks to the variety of options in both sofas and mattresses. The Teseo, Hector and Oasis modular models stood out for their comfort and were in great demand from customers, along with the Paradis motorised pull-out sofa, which was presented for the first time at a UK show.

 The numerous relaxation armchairs, as well as the new Nora & Natalie sofas, completed the Fama showcase in Birmingham, which was very well received by customers and visitors alike.

 In short, a show with a large number of visitors, in which the designs and fabrics presented were very well received, consolidating Fama's presence in the British and Irish market.