Corporative Social Responsability
Blood donation at FAMA
On the occasion of World Blood Donor Day, a blood donation was carried out by the Fama staff in collaboration with the Regional Blood Donation Center.
The idea of holding a blood donation day at the Fama facilities arose from some members of the staff who were already blood donors. They proposed to carry out the extraction at Fama with the aim of attracting more people than would like to contribute their grain of sand to this cause.
As it could not be otherwise, in Fama they tried to give it a twist to create a welcoming environment where donors could feel as comfortable and relaxed as possible. With this in mind, the usual donor stretchers were replaced by comfortable Mondrian armchairs. In addition, music livened up the day together with a large screen that projected relaxing images of landscapes. Each of the Fama staff members who were encouraged to donate was able to do so in a pleasant and relaxed atmosphere. It was gratifying to see how new donors calmed their logical first-time nerves with these new donation enhancements.
With more than 70 people registered to make the donation, there were finally 56 extractions that could be carried out. The most important data is that 46% of the final donations were new donors, many of them encouraged by the fact of doing it in the company.
Based on the comments received from all the parties involved, we are sure that this solidary initiative will be repeated on future occasions with the idea of being able to open this experience to a broader public and reach a greater number of donations.
